Users of Netflix, Spotify, or social media companies like FB and LinkedIn are already a customer of Hyper Personalization, where these companies are algorithmically providing extreme personalization to the users. Technology like Artificial Intelligence, Machine Learning, and Deep Learning is employed by these sites to cypher through consumers' likes, dislikes, interactions, and other related items to provide an experience which is unique to an individual. Idea behind Hyper Personalization is very simple... no two persons are alike, and providing them experience based on their unique behavioral persona would make them more satisfied and loyal. We as consumer must understand that we are being observed and analyzed (digitally in this case), for the system to provide this individualized experience. In other words, we are trading privacy for Hyper Personalization.

Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works? According to David Hahn, "The key ingredient to better content is separating the single from the stream." In other words, the more you personalize, the better your results. In today's world, this usually means some type of data-driven personalization is in play. With improvements in technology, we're starting to see the use of AI-enabled personalization.